A retail pharmacy chain needed a way to push timely updates to searchers in response to an explosion of phone calls at the start of COVID.

LocalClarity and the client closely analyzed data trends from the early stages of the pandemic. We noted a significant surge in phone calls originating from Google listings—a trend not mirrored by website visits or driving direction requests. This indicated that potential customers were urgently seeking verification of critical, yet unavailable, information directly from search results—details like opening hours, vaccine availability, and safety protocols, or confirmation that the data presented was trustworthy.

Our professional team advised utilizing time-stamped Google Posts to disseminate real-time updates across thousands of locations. This approach allowed the brand to promptly communicate essential information to customers, with date stamps crucially validating the currency and accuracy of the information during a critical period. This ensured customers received reliable and up-to-date information exactly when they needed it.

The initial bulk Google Post campaign yielded immediate and substantial results for the chain, with a remarkable decrease of nearly 30,000 phone calls shortly after implementation. Over the following 18 months, our analysis suggests that this strategy helped alleviate the operational burden significantly by eliminating more than 2 million unproductive phone calls from store operations.

Furthermore, seeing such a strong connection between Google Posts and recorded customer actions helped to prioritize this channel for free advertising campaigns, generating savings in the overall online marketing expenses,

At LocalClarity, we realize that sometimes the greatest value generation comes from simply listening to the client’s concerns and crafting a unique solution. We’re proud to have put this concept in place at no additional cost to the client. We’re now able to offer similar custom Single-Source-of-Truth connections.