A large collective of independent restaurants aimed to increase phone calls for delivery orders dramatically within a short timeframe. This goal was crucial not only for immediate revenue generation but also for building longer-term customer relationships through direct interaction, which could foster loyalty and repeat business.

Working with the LocalClarity team, they established streamlined workflows to boost local map rankings and enhance customer engagement by strategically and systematically responding to both positive and negative Google reviews. This approach triggered a positive signal to Google, directly enhanced map and search rankings, and improved listing conversion rate by engaging with customers.

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Within just a few weeks, Local Performance insights revealed a significant year-over-year increase in calls to restaurants, driven by their Google Knowledge Panel listings. Extrapolating these percentage lifts over the first year, the restaurants are collectively receiving an additional one million phone calls annually, directly attributable to their enhanced Google local listings.

The near-immediate performance lift validated two core principles of local presence optimization: Google considers review responses, and negative review responses in general, as positive ranking signals; customers read both the reviews and the responses left by brands to make purchasing decisions.

The approach to achieve the client's goal was determined through a series of interviews aimed at identifying the most promising strategy for generating immediate impacts while ensuring sustainable long-term returns. By engaging directly with the brand, we tailored solutions that not only addressed their immediate needs but also positioned them for continued success in the future.

Each brand has unique challenges in the competitive local search landscape, facing the task of finding ‘perfect’ listing optimization. The key part to help optimize your listings is to keep information accurate and up to date. LocalClarity offers bulk workflow solutions that allow you to update location details at scale. Our automation workflows, such as auto-rejecting community suggested edits, helps guarantee that the changes you are making stick. This along with notifications of new reviews via email and our Intelligent Auto-Response helps guarantee that not a single customer review is left unnoticed.

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